Where Is New Balance Made? Is It In The USA? - The Men Hero - Men's Lifestyle Blog (2023)

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New Balance is an American sports footwear and apparel brand founded in 1906 in Boston, Massachusetts. It’s one of the biggest sports brands worldwide with Adidas, Nike, Skechers, and Puma. But can you answer the questions: Where is New Balance made?

I can’t remember having a pair of New Balance shoes, but I did sell many to customers when I worked for Sports Direct. However, I do have some running tops that I really like.

New Balance is an American brand, but that doesn’t mean all its products are made in the USA. To confirm, I have decided toreview hundreds of product descriptions on the New Balance websiteto verify if the brand lists where the products are made.I also visited a couple of New Balance stores and some stores that sell New Balance products, checking multiple items.So let’s find out where New Balance is manufactured.

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Where Is New Balance Made?

Most New Balance products are Made in Asia, including China, Indonesia, Vietnam, Thailand, and Cambodia. The American brand is also manufactured in the USA and the UK.

Where Is New Balance Made? Is It In The USA? - The Men Hero - Men's Lifestyle Blog (1)

New Balance is one of those brands that, in my opinion, want to hide where their products are made and want to give their customers a perception that the majority of their goods are made in the USA.

Read: Where Is Adidas Made?

One of the reasons why I believe this is because they don’tstate the country of origin on their website, and you have to wait to get the physical product to verify it.This is very common in many brands (especially luxury and high-end fashion brands).

When you buy a physical product, you can check where the product is manufactured since theUS legislation, andEU rulesrequire the brands to determine the country of origin for any imported goods when it comes to physical goods.

Now check the image below that I screenshot from New Balance’s website.

Where Is New Balance Made? Is It In The USA? - The Men Hero - Men's Lifestyle Blog (2)

New Balance is proud of producing 4 million shoes in the USA every year (even if we don’t know how many shoes they manufacture in total from all countries), and I think that’s great. However, on the New Balance website, you have a collection of shoes named “Made In USA,” but the shoes from that collection don’t even represent 10% of the shoes they have on the website.

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When I was in New Balance stores and other stores that sell the American sports brand, I didn’t find one single product, “Made In USA.” When it came to shoes, I only found shoes “Made In China”.

I just find that statement a bit misleading, especially when most New Balance goods are manufactured in Asian countries and not in the USA. (I just want to mention that I like New Balance as a brand, and I think they should change their marketing strategy regarding where the products are manufactured).

Is New Balance Made In The USA?

Yes, some New Balance products are “Made In USA”. However, I only found shoes “Made In USA” and not any apparel or accessories.

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Now I have told you that New Balance manufactures in the USA, but if you read what they state again, it says:“Where the domestic value is at least 70%, we label our shoes Made in the USA.”

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That means that the shoes start and end manufacturing in the USA, but that doesn’t mean they are 100% made there.The other 30% of the shoe can be made in China, Indonesia, or Vietnam.Again, this is misleading for customers because not everyone goes to the site to confirm that the shoes are “Made in the USA.” Instead, they will read the label and believe what is stated there.

In September 2021, the nonprofit organization TINA.org filed acomplaintto FTCagainst New Balance.The FTC requires that products marketed as “Made In USA” need to be 100% manufactured in the United States, which is not the case.

Read: Where Is Puma Made?

I wouldn’t be surprised if New Balance has to pay a hefty fine, change their marketing strategy, and state where the other 30% of materials are from for the “Made In USA” products.

Is New Balance Made In China?

Yes, many New Balance apparel, accessories, and footwear products are “Made In China.”

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Where Is New Balance Made? Is It In The USA? - The Men Hero - Men's Lifestyle Blog (4)

In the2020 annual report (removed from the internet), New Balance says, “We outsource the production of our products to independent manufacturers, which are primarily located in Asia.”

The American sports brand has on-site supervisory offices in China and Vietnam to help independent manufacturers with anything to ensure the products are manufactured according to the New Balance guidelines.

Read: Where Are Asics Made?

We all know many brands manufacture in China due to the inexpensive materials and cheap labor. However, in the2020 annual report, New Balance states that they are transitioning footwear sourcing from China to Vietnam due to the uncertainty for all US businesses that source or market in China (the US has imposedimport duties on imports from China). Some American brands like Nike, Converse, Columbia, and Levi’s are doing the same.

Where Are New Balance Shoes Made?

New Balance footwear is made in China, Indonesia, Vietnam, the USA, and the UK.

Where Is New Balance Made? Is It In The USA? - The Men Hero - Men's Lifestyle Blog (5)

The majority of the New Balance footwear is made between China and Vietnam. Virtually all of the New Balance shoes and shoeboxes I checked at the store were made in China.

Keep in mind that the American brand is transitioning the footwear outsourcing from China to Vietnam, so you will start finding a lot more “Made In Vietnam” sneakers.

The New Balance shoes I remember selling were “Made In China,” but also in Vietnam and Indonesia.I never found any sneakers “Made In England,”but the website of the brand states they have a collection of shoes manufactured in the UK.

Read: Where Are Crocs Made?

New Balance also says they have “Made In USA” shoeson the website, but we know that those shoes are not 100% “Made In USA.”

Common Questions About Where Is New Balance Made

These are the most common questions about where is New Balance made.

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Is New Balance Made In USA Better?

No, New Balance shoes are not better because they are “Made In America.” They have strict quality control that shoes must pass before being sold to customers, so it doesn’t matter if they’re made in China, Vietnam, the USA, or anywhere else.

Is New Balance Made In The UK?

New Balance has some shoes on its website from a collection named “Made In Uk.” However, I have never seen one in all the years I sold New Balance sneakers (I lived and worked in England), so it may be some particular styles.

Is New Balance Made By Nike?

Nike does not manufacture any New Balance footwear. These two brands are huge competitors in the footwear market.

Conclusion About Where Is New Balance Manufactured

In conclusion, when answering the question: Where is New Balance made?You can say New Balance is majority manufactured in Asian countries, especially in China and Vietnam.

The American sports brand needs to rethink its “Made In USA” marketing because most of its products are made overseas.Even the footwear branded as “Made In USA” doesn’t seem 100% manufactured there(New Balance is the first to admit that on their website), which can bring consequences and hefty fines to the brand.


Is New Balance still made in USA? ›

We are proud to be the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of our US sales. Where the domestic value is at least 70%, we label our shoes Made in the USA.

Where is New Balance manufactured? ›

The Boston-based shoe company is building on its current production capabilities in the U.S. Including the Methuen space, New Balance owns five manufacturing facilities across Maine and Massachusetts that employee about 1,000 workers.

Who makes New Balance? ›

Jim Davis bought a small Boston shoemaker in 1972 and turned it into $4.4 billion (sales) New Balance. Davis is the chairman of New Balance, and his wife Anna, who joined the company in 1977, is the vice chairman. He and his family own an estimated 95% of the company, which is private.

Are made in US New Balance better? ›

Generally speaking, yes. New Balance Made In USA sneakers have the materials that connoisseurs desire and the retro looks and limited production that sneaker collectors look for.

Is New Balance a Chinese company? ›

Massachusetts-based New Balance Athletics, Inc. is an American athletic apparel and shoe company founded in 1906 with annual revenue of $4.1 billion. New Balance is a Chinese subsidiary of the the U.S. company.

Is Joe's New Balance Outlet owned by New Balance? ›

New Balance does not offer its products for sale through individuals, street vendors, flea markets, or house parties. Only New Balance gear purchased from newbalance.com, joesnewbalanceoutlet.com and our authorized athletic footwear retailers is backed by our 100% Satisfaction Guarantee.

Is New Balance and Nike same? ›

New Balance's brand is ranked #993 in the list of Global Top 1000 Brands, as rated by customers of New Balance. Nike's brand is ranked #7 in the list of Global Top 100 Brands, as rated by customers of Nike. Their current market cap is $222.95B.
New Balance vs Nike.

Is New Balance in Russia? ›

In Russia, the New Balance network includes 11 signature stores located in the biggest shopping malls.

Who is the CEO of New Balance? ›

Board Vice-Chair

Joe Preston is President & CEO of New Balance Athletics, Inc., a $4 billion global sportswear brand with more than 7,500 associates and 3,500 retail locations worldwide.

What is special about New Balance shoes? ›

Cunha said that because of their design, New Balance is one of the brands that he most commonly recommends to patients. "Typically their shoes are designed with engineered footbeds that are great for arch support, comfort and stability," he said.

Is New Balance a quality? ›

A top choice for fitness walkers, New Balance shoes are known for their plush comfort and quality construction. The brand also offers sneakers in a wide range of styles that provide extra support for different types of wearers, like those with high arches or flat feet.

What new balances are popular right now? ›

7 Best New Balance Sneakers, 100+ Shoes Tested in 2022
  • Best overall. New Balance 574 v2. $80 $43 From Amazon.
  • Best classic. New Balance 990 v5. $185 $170 From Amazon.
  • Best chunky. New Balance 992. ...
  • Best retro. New Balance Numeric 440 High. ...
  • Best new release. New Balance 327. ...
  • Best value. New Balance 515. ...
  • Most popular. New Balance 550.

Is New Balance Black Owned? ›

Most majorly popular sneaker brands are not Black-owned, juggernaut sneaker companies like Converse, Nike, Adidas, and New Balance attract millions of Black customers worldwide but have non-Black founders.

Do new balances last long? ›

You can expect to get 400 - 500 miles or 650 - 800 kilometers of wear out of each pair! Once you have passed this thresh hold you may notice some foam deflation and breakdown. We always recommend replacing your New Balance Fresh Foam footwear once you start to notice irregular foot strain, pain, or discomfort.

Are higher number New Balance shoes better? ›

Shoes that end with lower numbers (40, 50 & 60) deliver the highest stability. Numbers in the middle (70 & 80) are designed for light stability or neutral runners and the highest numbers (90 & 00) are your competition and lightest models.

Why is New Balance so comfortable? ›

Because they're made with EVA foam cushioning in the midsole and rubber on the outsole, New Balance's 515s are not just lightweight—they're also super comfy on your heels.

What is the most sold shoe in America? ›

The top-selling athletic sneakers for 2021 (in revenue rank order) are as follows: Nike Air Force 1 Low, Nike Air Max 270, Nike Air Vapormax Plus, Nike Revolution 5, Nike Air Max 97, Adidas NMD R1, Nike Air Max 90, Nike Air Vapormax Flyknit 3, Jordan I High OG, and Jordan XIII.

What is the most worn shoe in America? ›

The “Nike Air Force 1 comes out on top in every single state as the most popular and searched for iconic sneaker in 2021,” according to eBay. It come in women's, men's and kids; high-tops, medium and low-tops; and a variety of colors.

What is the most popular shoe brand in the United States? ›

Largest Shoe Brands Research Summary

The largest shoe brand in the US is Nike, with a revenue of $44.538 billion and over 75,000 employees. As of 2022, the US shoe industry has a market size of $85.84 billion. The average American owns 20 pairs of shoes, (12 for men and 27 for women).

How do you know if new balances are real? ›

The long serial number should match the serial number on the retail box label. A NB logo is featured on the heel of the outsole. Check that the registered trademark circled 'R' is present and that the finish of the edges of the logo are clean and straight.

Did Adidas buy New Balance? ›

In 2015, New Balance's parent, together with Berkshire Partners, bought the Rockport shoe company from the Adidas Group and combined it with Drydock Footwear under the name The Rockport Group, now with the Aravon, Cobb Hill, Dunham, and Rockport brands.

What age group does New Balance target? ›

Audience composition can reveal a site's current market share across various audiences. newbalance.com's audience is 50.29% male and 49.71% female. The largest age group of visitors are 25 - 34 year olds (Desktop).

Can I return New Balance shoes after wearing them? ›

If you aren't completely happy with your purchase, simply return it within 45 days from purchase. Returns must be in new condition, in the state you received them. Non-returnable items cannot be returned.

Does New Balance use real leather? ›

They're made in the US from animal-free leather, mesh underlays, an EVA midsole, the brand's iconic ENCAP technology cushioned heel and standard cotton laces.

What makes New Balance different? ›

New Balance widens the toe box. That extra room helps the foot be more stable. Plus, New Balance gives its sneakers a thick midsole, making them more comfortable and shock-absorbent. But it's not one-size-fits-all when it comes to the soles.

What brands are similar to New Balance? ›

New Balance's competitors and similar companies include Adidas, ASICS, Reebok, Under Armour, PUMA and Nike. New Balance is a multinational corporation producing athletic footwear and apparel for men, women, and kids.

Which brand left Russia? ›

Coca-Cola and McDonald's left Russia, but their brands stayed behind | Business Standard News.

Why is balance changing their name? ›

Emerging athleisure brand Balance Athletica has revealed a new name after it faced a trademark infringement lawsuit by New Balance.

Where does the CEO of New Balance live? ›

Personal life. Davis is married, and has two children. He lives in Newton, Massachusetts.

Who is New Balance Ambassador? ›

Raheem Sterling signed with New Balance in May 2021, becoming the latest star to do so.

Why do podiatrists recommend New Balance? ›

These leather New Balances are best fit for those who need motion control. These traditional leather walkers have plush cushioning and motion control, which means they're stiffer in order to prevent the arch from collapsing inward inside the shoe.

How long should New Balance shoes last? ›

The answer depends on both how often you are using the shoes and what terrain you are using them on. If you run 3 times a week or more, we recommend you replace your shoes every 6 months. Better yet, you should consider buying 2 pairs and rotating them throughout the week.

How many miles do New Balance shoes last? ›

Experts recommend you replace your running shoes every 500 to 750 kilometers. That's roughly every 300 to 500 miles, which equates to approximately four to six months for someone who runs 20 miles a week.

What is the most comfortable New Balance model? ›

New Balance Fresh Foam 1080

The New Balance Fresh Foam X 1080v12 is my choice for the softest, most comfortable New Balance shoe. It has that sink-in softness both under the heel and under the toe pad.

Are New Balance shoes good for standing all day? ›

2) New Balance Fresh Foam 1080 V12

The outsole uses blown rubber under the forefoot, so it blends with the midsole instead of acting as a resistant layer. This prevents the formation of pressure hot spots under the feet. Our review is here. The soft cushioning of the 1080V12 makes it an excellent standing shoe.

Why is New Balance 574 popular? ›

574s were comfortable, could be worn for a light workout, but proved best for more pedestrian situations. For New Balance sneakers, generally speaking, the higher the model number, the more tech. The lower that number is, the more "lifestyle" the shoe leans. With the 574, New Balance broadened its reach.

Are New Balance sneakers in Style 2022? ›

These pairs will be seeing us stylishly through fall, winter, and beyond this year. Ranging from fan-favorites like the 2002R through to newcomers (born in the '00s, revived in '22) like the 1906R, we've firmly covered the spectrum of New Balance shoes for fall.

Are new balances still made in America? ›

Where the domestic value is at least 70%, we label our shoes Made in the USA. Our commitment to domestic manufacturing allows New Balance to employ American workers at our five facilities in Maine and Massachusetts.

Do new balances resell? ›

New Balance had a strong year as well, with the resale value for the brand growing 61% year over year. Certain New Balance sneaker collaborations resold for up to 387% more than retail price.

Is New Balance in China? ›

New Balance has developed an ecosystem of retail concepts which provide differentiated facets and connecting points for Chinese consumers. For example, NB Grey is a concept store with outlets in Beijing, Guangzhou, Chengdu (pop-up store), and Shanghai that showcases product collections and head-to-toe outfits.

Are New Balance trainers made in China? ›

New Balance

Now to be clear, like most other shoe companies New Balance does make most of its products out of China and Vietnam.

Are New Balance still made in UK? ›

Since 1982, the technological innovation and meticulous craftsmanship synonymous with New Balance has been expressed at the highest levels by three simple words: 'made in England.

Which brand is best Nike or New Balance? ›

New Balance's brand is ranked #993 in the list of Global Top 1000 Brands, as rated by customers of New Balance. Nike's brand is ranked #7 in the list of Global Top 100 Brands, as rated by customers of Nike.

Why is New Balance so popular now? ›

New Balance has grown from $US100,000 in sales in 1972 to $US4. 4 billion today, with recent success attributed to the popularity of the 237 style and collaborations with Aime Leon Dore, footwear design guru Salehe Bembury, Norse Projects, luxury label Casablanca and most recently Staud.

Is New Balance The new Nike? ›

New Balance is not yet the new Nike.

But even though today's dad shoe fad and current thirst for neutrals will inevitably transform over time, New Balance will continue its decades long commitment to high quality, easily wearable sneakers into the future.

Where are Crocs made? ›

Many of the Crocs today are made in Vietnam.

What shoes are not made in sweatshops? ›

You're sure to find a style that matches your Pinterest boards and your values.
  • Allbirds. This isn't the first time we're including these bad boys. ...
  • Nisolo. Nisolo is an ethical footwear brand specializing in leather boots, loafers, oxfords, and accessories. ...
  • Rothy's. ...
  • Veja. ...
  • Toms. ...
  • Everlane. ...
  • Sézane. ...
  • ABLE.
22 Sept 2020

Is New Balance becoming popular again? ›

In an interview with GQ, Sally Scott, CEO of global sneaker resale site Klekt, said, “Over the past 12 to 18 months New Balance has become the new go-to sneaker for both the sneakerheads and the general consumer alike," which has resulted in sales rising by over 100 percent since 2021.

Is New Balance same as Nike? ›

Nike and New Balance have a similar range of shoes, but a very different fit and feel. Maybe some of the difference is simply in the way that they market, which makes you feel differently about the gear.


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