11 Emotional Advertising Examples Most Used by Brands - Creatopy (2023)

FAQs

What is an example of emotional advertising? ›

For example, Coca-Cola's happiness campaign, 'Choose happiness' in 2015, is one of the best emotional advertisements. It shows that the company wants consumers to share their happy memories.

If we compare the ad campaigns of both brands, it's easy to notice that Coca-Cola always refers to friendship, family hearth, joy, and happiness. They always aim at the same spot. Pepsi's marketing campaigns don't appeal to our emotions as much.

The various types of advertising appeals are rational appeal, musical appeal, sexual appeal, humor appeal, emotional appeal, scarcity appeal, and fear appeal.

Nike's advertising rarely mentions its products. Instead, Nike campaigns invoke the right emotions through carefully crafted content that tells meaningful stories. The narrative tells a story of inspiration that anyone who puts their mind to it can overcome the challenges and be a winner.

Apple's Emotional Right Space

Apple not only understands emotions, they use emotions as the beacon to guide their strategy and marketing. Apple has identified its emotional 'Right Space' – the core emotions it wants every customer to feel across every single touch point with which they engage.

Ethos, Pathos, and Logos are three strategies commonly employed when attempting to persuade a reader. Pathos, or the appeal to emotion, means to persuade an audience by purposely evoking certain emotions to make them feel the way the author wants them to feel.

The Nike brand emotionally connects with its customers' inner sense of strength, determination and achievement.

What emotional need does Toyota seeks to satisfy? ›

As a mobility company, Toyota believes that when people are free to move, anything is possible. This vision is built on an understanding that mobility goes beyond physical transportation to include the human need to be moved and engaged emotionally.

Coca-Cola is one of the many brands that connect emotionally with consumers thanks to that feeling. For example, Coca Cola's “Choose Happiness” campaign was a great case in which it is shown how to use emotions to connect with the public.

ADVERTISEMENTS: Nine types of advertising media available to an advertiser are: (1) direct mail (2) newspapers and magazines (3) radio advertising (4) television advertising (5) film advertising (6) outdoor advertising (7) window display (8) fairs and exhibition and (9) specially advertising!

Nowadays they use their brand name wordmark as the logo, stylized as “adidas” in all small letters. This has been the most prominent logo since 2005. You can find combinations of these three logos across the many products that the company manufactures.

Creating an unbreakable emotional bond

Brands need to apply the same principles they would apply to fostering any relationship. This involves focusing on good listening skills, offering connection, showing they share the same values, being financially empathetic, trustworthy, and fun.

Emotional branding is the process of forming a relationship between a consumer and a product or brand by provoking their emotions. Marketers achieve this by creating content that appeals to the consumer's emotional state, ego, needs, and aspirations.

By portraying a personality that customers can connect with, companies are able to create deep, intrinsic relationships. Apple, Amazon, Target, Nike and Patagonia are some of the top brands that have successfully established emotional connections with their leagues of customers.

Emotional marketing refers to marketing and advertising efforts that primarily use emotion to make your audience notice, remember, share, and buy. Emotional marketing typically taps into a singular emotion, like happiness, sadness, anger, or fear, to elicit a consumer response.

Where are emotional appeals commonly used? ›

Emotional appeal is often effective in advertising for a few different reasons. Foremost, using emotional appeal can make a brand or product more relatable by connecting the viewer to the brand or product on a more personal level.

The four Ps of marketing is a marketing concept that summarizes the four key factors of any marketing strategy. The four Ps are: product, price, place, and promotion.

Examples of appeals to emotion. An example of the appeal to emotion is the following argument: “They're saying that what I did was a crime, but I'm not guilty, because if I am then I'll have to spend many horrible years in jail”.

Ekman proposed seven basic emotions: fear, anger, joy, sad, contempt, disgust, and surprise; but he changed to six basic emotions: fear, anger, joy, sadness, disgust, and surprise.

The SDT reduces basic human needs down to just three: autonomy, competence and relatedness: autonomy is defined as the desire to self-organise behaviour and experience; competence means having an impact on and attaining valued outcomes; relatedness is the desire to feel connected to others, to give love and care and be ...

What are the 4 basic emotional needs? ›

There are four basic needs: The need for Attachment; the need for Control/Orientation; the need for Pleasure/Avoidance of Pain; and the need for Self-Enhancement.

He doesn't really feel hungry at all, dinner is supposed to be in three hours, but he takes a big bite and thinks, “yes, that's exactly how I imagined it!” He doesn't necessarily need to eat right now, but he went ahead and purchased anyway. That is an example of an emotional purchase.

An emotional need is how the customer wants to feel about their experience. They'll feel like they've received poor service when they experience negative emotions, such as frustration, concern, or a sense of being unwelcome.

Your audience is more likely to trust you if you appeal to their emotions because it makes your brand more relatable. It means that they're more likely to engage with your brand, resulting in stronger customer loyalty even after you've closed the sale.

An advertisement is a kind of public announcement asking for or offering services or buying and selling property, goods, etc. or giving information about missing persons, pets, etc. It is a potent medium deliberately used to influence the minds, tastes, and even motives of the masses.

The five elements need to be considered as assets which the organisation has committed to its current marketing strategy and they include Manpower (Staffing), Materials (Production), Machinery (Equipment), Minutes (Time) and Money (Finances). The model itself can be used in a number of different ways.

What are the 10 types of media? ›

In Marketing, the 6Ms may be defined as: Market, Message, Media, Money, Manage, and Measurement.

It is of two types, i.e. commercial advertisement and social advertisement.

Feelings include both emotional experiences and physical sensations. For example, we might say we're feeling hungry, feeling tired, or feeling itchy even though these are not emotions. But we can also feel emotions—for example, we may feel upset, angry, or sad.

Then, there is the appeal to emotion. We all get uncomfortably sad and want to help this sweet starving orphaned six-year-old girl. We don't want her to do die of starvation, we wish that her parents hadn't died, and we wish that she wasn't homeless.

The 8 main types of online ads include product listing ads, display ads, demand-side platform ads, affiliate ads, native ads, social media ads, video ads, and email ads.

The patterns of emotion that we found corresponded to 25 different categories of emotion: admiration, adoration, appreciation of beauty, amusement, anger, anxiety, awe, awkwardness, boredom, calmness, confusion, craving, disgust, empathic pain, entrancement, excitement, fear, horror, interest, joy, nostalgia, relief, ...

c, The 12 distinct varieties of emotional prosody that are preserved across cultures correspond to 12 categories of emotion—Adoration, Amusement, Anger, Awe, Confusion, Contempt, Desire, Disappointment, Distress, Fear, Interest and Sadness.

Dr. Fredrickson identified the following as the ten most common positive emotions: Joy, Gratitude, Serenity, Interest, Hope, Pride, Amusement, Inspiration, Awe, Love.

What are the 4 types of emotional? ›

There are four kinds of basic emotions: happiness, sadness, fear, and anger, which are differentially associated with three core affects: reward (happiness), punishment (sadness), and stress (fear and anger).

They used the algorithm to track instances of 16 facial expressions one tends to associate with amusement, anger, awe, concentration, confusion, contempt, contentment, desire, disappointment, doubt, elation, interest, pain, sadness, surprise and triumph.

And right there, you have the four Emotional Magnets: Safety, Value, Experience, and Achievement. I find it helpful to remember the acronym, S.A.V.E. for the four emotional needs (probably because they literally saved my life).

By sharing realistic situations that are upsetting or unacceptable, advertisers can make a point. Negative images and stories that are then turned into action items can get consumers to make choices about their buying habits.